Much attention has been given to operational, decision-making, and business processes, which are mainsprings in the advancement of companies. However, there is a gap in the availability of data for such processes. Meanwhile, data have not been regarded as a company asset, in contrast with customers, collaborators, and financial and infrastructural resources.

In the Data-Processes-Business Pyramid, Data are paramount.

Data are among an organization's greatest assets. At the same time, data are poorly understood. When used, they fail to return their full value potential. Private and public organizations still sit on this treasure-trove without knowing how to turn it into wealth.

PHD Brasil's role is to turn data into wealth, whether material profit, or a social asset, or security and distribution of wealth for example.

The proper handling of data enables these goals.

Data are the foundation of information.

Information leads to administrative processes that generate the correct decision making, which in turn generates profit, develops competitive advantages, and allows the adjustment of business strategies or the implementation of public policies.